Aamsutra - New word for mango drink.
Certainly this advertisement will pick the Indian audience and there are two reason behind this. One is Sutra, (I know guys you have added first word yourself ;)) and second one is hot and beautiful Katrina Kaif.
Well director have made all efforts to make this ad more sensual and attractive, like -
# Roses leaves spreaded
# Use of aromas candles
# Drop of cold drink on Katrina's lips ... oh boy ...
and finally most sensual style -
# Style of gripping mango (wow simply superb)
Here is the video of such ads while shooting, so enjoy guys -