Yes Aishwarya and Abhishek is capitalising their marriage relation and one example you can see in recent lux ads where Abhishek talk about good news. We simply love the smile of Abhishek in that ad and shyness of Aishwarya was amazing. When Abhishek revealed about the news than his naughty smile was really worthy to see and I think for that smile and for such naughtiness lux brand ready to pay good amount of money to this most beautiful and intelligent couple.
This is not the new case in past also we saw such kind of combination but this couple was at the top of them. We saw Mr Pataudi and Sharmila Tagore, we saw Saif and Kareena and we also saw Ajay Devgan and Kajol.