In recent time one thing is very common on television advertisements and promos and that is they direct target sentiments of people. Recently I saw an advertisement of Air tel in which a son (Shreyas Talpade) says to his father (Darshan Zariwala) “Baba mei Khoonga nahi (Father I will not lost) …”
The way they created whole scenario and dialogue that’s really great and showing the creativity at its best. Not only this they exactly know how they can touch the sensitive part of human feelings, emotions and how it can be capitalized.
Main reason behind this kind of advertisement is they want to leave a mark on viewer’s heart so that those advertisement can last long at there. Certainly now an ad agency are showing their talent at their best with the help of human relation and all.
Below are the few ads which will touch your heart … just have a look -
Bharati An Indian Ads
HDFC Standard Ads
Air Tel Hostel Ads